Does your website is roaming on the first page of the google and you are getting huge traffic… but not that many potential customers! Well it might be because of your website’s sluggish design – it looks cheap; people are not even enjoying visiting it; leave alone any interest in your products. So you must have to keep it in mind that your site must have to look professional and attractive at the same time because the customers got impressed by the fashion in which your product is presented. Just as almost all big companies spend millions of dollars on the promotional ads of their products as it’s all about making an impact on the minds of the people. What kind of ads? You need an answer!

Color and human psychology

Socially color has different meanings w.r.t. different cultures. Certain colors invoke similar reaction from various people and they determine the psychological effect on visitors. They should be chosen wisely and must be in accordance with your presentation. It is the important factor whose proper usage add creativeness to your ideas and messages, invoke according feelings. It should be treated as seriously as the design of graphics and layout. That’s why achieving harmony in color usage is a science and arranging it more explicitly is a sensitive issue. In web designing, color is one of the prime key for website’s success.

Color usage for better design

The colors have great significance in effective presentation on the site. It is a powerful tool and portrays positive or negative symbolism. As in our daily life the color of various lights, signals etc gives us compelling directions. Better color scheme is the sole criteria to design a great web site. Ofcourse it appears easy to 1^st choose a graphic and then design a site, but it’s gonna give detracting impression as the colors are all likely to contradict the content’s presentation. So just make sure that your color choices are in line with your branding style and be consistent.

To design a marketable site is not just about having graphics and text; every color depicts an emotion which you try to portray. You should distinguish functional colors from the decorative ones in informative design as the decorative color enhances the creative mood and appealing style whereas functional color presents content more graciously. In order to design visually appealing web pages you should mind these guidelines:-

Consistency There should be a consistency while using colors. Page looks consistent and balanced by the systematic colour usage. Try to avoid erratic or excessivity of colors as it spoils the page’s appeal. You can use different colors to represent different segments but they should be used in a similar way.

Use in a balanced manner You should use colors wisely as it has a tendency to affects the psychology of the visitors. Using little amount makes the content looks boring. Avoid using more colors than are necessary. You better use them in sufficient amount and it must suits the content of your product.

White space as background more often You can use color according to the suitability of your product or services but for informative contents and reading text against; it’s conventional to have a white or light colored background. Our eyes easily figured out the likely content in white areas.

Keep intense colors for attracting the eye Our eyes got attracted towards intense colors so greater the area, stronger will be the attraction. But even too many intense colours attract the eye in too many directions, and the scheme loses its potential effectiveness by over usage.

Avoid using too many different colors Using lots of different colors may look dull or hyperactive. Some colours naturally go well together; some naturally clash, particularly when adjacent, which do create nasty abnormal effects on some screens. This combination of colours compounded by tiny fonts generally clashes and is hard to read. So it’s always better to place colored areas adjacent to less-saturated or greyscale areas as they looks more smarter and creative appealing.

Color is the impactual tool; it is the 1^st thing we notice and often is the last thing we remember on any of the website. Any two same sites done in different colors gonna yield different results. It can play a very large part of your organization's success; you should better work it out by using every resource at your disposal. So, we need to give serious thought to color selection and by having that much knowledge, you’ll achieve the target of creating attractive marketable site.