In present time web becomes a business field, where thousands of organizations work online 24 hours. Many of them designed their website in-house while some took professional helps. Your site should have to dignify your business in true sense so that visitors get the flavour of your product. But there are many websites which confuse visitors rather than attracting them.
You have to give visitors to your web site a respect. The web is a mostly a personal experience than passive forms of media. The visitors are to be actively engaged and should be in control of their experience. Any irrationality will make them feel uncomfortable and they are least likely to trust your organization.
Here are few of our observations regarding some of the general errors in web site design which must have to be avoided in order to make user friendly site.
Directionless site: Attractive design but unfocused always drive the potential customers away. A good web site is always focused and consistent regarding its basic values. It engages the visitor and any information is only one or two clicks away. The most common mistake found in sites is that the information user is looking for is buried under a thick layer of marketese and bland slogans. Since users don't have time to read everything, such hidden info must not be there.
Complicate layout and design: Most of the sites I visited appear to use every color, font, graphic, animated logo and flash movie which their designer can add, the problem is that nobody read such stuff. Such sites have to use a consistent formatting technique.
It’s better to create a pleasing design to keep the visitors on your site. Create enough white space between your text and images by using margins. Avoid overlapping text and images. Use appropriate font types to make it easier to read the content.
Slow loading: Some web sites take several minutes to load. Few people wait around to find out what is on these web sites. The basic reason for a slow loading time is the improper handling of graphics in the website’s design. Graphics and images that are not properly optimized and pre-scaled often increase the time it takes to view a web page, and you'll end up turning away the vast majority of users who surf the web at modem speeds. By designing websites carefully those blank screens while loading can be avoided.
Too much images: Images can make your site look interactive but still the too much of anything is bad. Large images take a long time to load. If your image isn't that important then it simply kills your visitors' time. Many sites use too many video and audio files which take ages to load which might affects your prospects negatively. If you have more than one image in your site it looks cluttered. So make sure you use images which are most essential for your website.
Poor Navigation: Sometimes visitors can’t easily find the information they are looking for. They experience broken links, error pages or discover too many moving objects (animations flash, scrolling text etc); all these will annoy the visitor and cause him to click elsewhere. Keep your navigation simple by creating clear links on all web pages. Effective web site design removes barriers and makes it easy to find information as quickly as possible.
Lack of contact info: You don't have to make people search for contact information. Especially when you're selling goods and services. Your contact information must be visible on every page of your web site. Hidden contact information looks fishy and creates a psychological negativity in the minds of the people.
Excessive flash usage: Flash introduction in most websites is simply pretentious. It gives very little information to the user. Flash should be used in a creative manner as many visitors still don't like moving flash images. Flash pages have no such source that search engines can 'read' so flash pages are not indexed in search engines often. It’s better if you stay with the simple text format if you are selling goods and services.
Music: Music isn’t necessarily a bad thing but if you want your site to be look professional, avoid some low grade midi files. I know a couple of website that used a polyphonic ring tone as the background music with no off button. The author surely deserves a medal for such bizarre performance. More worse is the use self made jingles There is no need for it on your web site or sales page.
Lack of promotion: As visitors are the life blood for your website. So try to create
as many marketing strategies to attract them to your web site. It’s better to 
spend some time getting your site registered with as many search engines and directories as possible. Then set up reciprocal links to similar sites so that you can also share traffic.
Irrelevant Information: You can only keep attracting web site visitors,
continuously if you add new information frequently. It’s better to delete irrelevant, outdated information. If any information changes in any of your site’s content it becomes inaccurate or out of date, you must either update it or remove it. Incorrect information sets a very negative image of your company as a whole.
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