Creating a website which sells is basically a daunting task for small businesses.1stly you must have the product that people wants then you will need to design and build a professional looking website that lends itself to marketing on net. Not only that the website must have to be search engine friendly, it should load quickly and depicts a crystal viewpoint of your product. But mostly what happens is that people create a website without planning and subsequently they lose visitors and end up with little or no sales. Here are couple of basic things which any business/organization must have to workout in order to get healthier web presence.
Plan the purpose: 1st set a target for what you want your site to achieve. Make a goal for how many visitors you will attract to your site. How much among them will be the potential customers and when do you start making profit? Without a clear purpose for your site, you will never know where you are heading. You must create a timeline for the planning, building and marketing of your site.
About Us: Web site should have to very clear and forthcoming about itself. It’s better if you either include a brief descriptive blurb on the home page or provide an About Us page with a prominent link from the home page which describes your site and its values to the visitors. Every successful commercial website whether it’s large or small have an About Us page. This is all about to tell the visitors about whom they are doing business with. It includes information about your company’s profile and its history.
Quality content: Better quality content not only sells products but it also ensures good placement on the search engines. Make your content interesting and keyword rich. You have to show your visitors that you believe in what you are selling. It’s always nice to mention your product often and in as many ways that you can. This strategy makes it easy for visitors to judge the quality of your product and decides whether they want to buy your offering. It also gives the search engines something to work with when they index your website. Quality content conveys a compelling message to the visitors about your sales process.
Quick Loading: No one will buy anything from your site if it takes too long to load. Research shows that you only have 10 seconds before the average internet user will click away to another site. To make your site load fast its better to avoid large graphics, heavy flash introductions, overly complex JavaScripts, Java applets, or plug-ins as much as possible. Graphics and images that are not properly optimized often increase the time it takes to view a web page, and you'll end up turning away the vast majority of users who surf the web at modem speeds.
Easy navigation: Commercial websites must be easy to navigate so that people should easily and quickly find what they're looking for without scrolling down each page. Poor navigation will make it difficult for people to find anything and they’ll surely leave. They often have their queries and if they don’t find any solution then you will lose a sale. So it's important to link pages in a consistent, well thought out manner so that users can easily navigate in-between them.
Minimize decorative Images: Use images to dignify content wherever it is helpful for the visitor. It’s ok with using decorative images for banners and other necessary branding but you should avoid them in rest of the segments. Avoid strewing images over the site just to add glitter. It’s good to populate your website with useful images rather than decorative ones.
Search Engine Optimization: - You should have to design your site with the search engines in mind. The search engines will bring in most of your traffic. And more traffic means more sales. You will get a maximum exposure if your site got listed higher on the search engine. So your focus should be on keywords and keyword density but don't sacrifice your content for that. Once you have finalized your content then utilize the meta tags keywords, description and title. Use your keywords when naming your pages and also for paragraph headings. So just following these simple suggestions will improves your site’s listings.
General appearance: The first impression that a visitor gets when he visits your site should have to be compelling. Gaudy colors and sluggish structure will damage the perception of your website and your product. Poorly designed websites depicts an impression that you are insincere and untrustworthy. Be aware of the fact that the overall look of your website matters most and if designed properly it can be an excellent marketing strategy for your product or service.
Contact information: It’s better to include as many different ways for visitors /customers to contact you as you possibly can. It’s always better to post your contact information (telephone, fax numbers, email addresses; email forms, street address etc) at the bottom of every page of your site, along with your email address. Don't make visitor to fill out a whole form when he wants to send a simple comment.
You always have to focus on the needs of the user. Your interest in their needs will increase sales and satisfy customers. So the most important task in front of you while designing a commercial website is to work on an appealing product presentation and user friendly workout as I explain in above pointers. This will helps you create a winning site that visitors will want to return to again and again.
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