In the present competitive atmosphere, the key to any growing business and to contend with the competitors is creating familiarity to the brand. Here the logo design becomes a prime factor in all your promotional materials and marketing campaigns.
A logo is basically a graphical shorthand element, which helps you acquire instant recognition and serve to promote the company and to attract potential customers. The right logo design given its versatility and market appeal denotes more business by boosting your company’s visibility and credibility. This exclusive visual identity can be used on everything from business cards to billboards and on any big or small promotional items. That’s why the design and selection of a logo is a very important task and if you take it lightly then it is a high chance you may not be able to make an impact in market.
Designing a logo means creating the main graphic heading of your web page; hence it is the hallmark of the entire page design. So it’s necessary for even small businesses on a budget to design an effective professional logo. In many instances it becomes the first chance to make an impression with a prospective client. We are surrounded by examples of logos every day that functions and sells. Like:
When we see these emblems the brain already processes huge amount of information about the particular business before the name of the company even enters our conscious memory. These companies also apply maximum effort to make sure that their logo appears on every ad so that the consumers become familiar to them.
In order to create a profitable logo, it is necessary that it define the working features of the company, its goals and have characteristics that make it different from its competitors. In order to create an impactual logo must consider the following things:
§ Must keep it simple. The best shapes are free forms or geometric ones. Always be careful that the image doesn't look like as if it’s falling apart. Must avoid photography and heavy decorations.
§ Logos basically have recognizable shape as our mentality uses shape to identify things. It’s better to differentiate meaningful elements with the use of white space wherever required.
§ Logo will have good presence if it fills its available space with shapes that depicts something rational. This gonna makes it bolder, credible and more recognizable.
§ It should have good weight means so that a logo does not have to rely on fine features in order to be recognizable. The bold logo is more effective in more environments. The best logos have a weight of presence and are recognizable when viewed alongside other impactual images.
§ The substantial use of color is vital in penetrating into people’s minds. Try to use clean, crisp lines with limited color usage. Excessive color gradients, 3-d effects and complex patterns can become retarding factors in your logo’s effectiveness.
§ You must have to contrast size, color, fonts, and textures - to create visual interest. Good logos generally have lot of contrast on the edges of meaningful visual elements as it makes the edges clearer.
§ It’s better to design logos using vector graphics so the logo can be resized without loss of fidelity. The logo must be acceptable, avoiding visual difficulties because during designing visual perception is the most important factor to consider.
§ Must avoid any culture related sensitive imagery, such as religious icons or national flags.
Your logo is an exclusive integral part of your company’s corporate identity. If your logo is not conveying the personality of your company then it will give a wrong hint to the people which subsequently retard your sales. Your logo design held all of your investments in the company, because this is the topmost visible aspect of your brand which consumer uses in differentiating your company and products from rest of the league.
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