Importance of graphics design

About graphic design

Graphic design is basically all about the difference between attractive and boring presentation. It is thing which makes customers chose between you and your competitors. These are now become a necessary tool and required by every business field. And especially in IT where the display mode of a business is the website, means the sites must be well designed to attract customers towards it. They are just as important as the content of your website. In ecommerce business it is even a more essential aspect. Websites that are not filled with interesting graphics and informative content will not attract many visitors and this surely hampers your sales.

Graphic design is the art of combining text and graphics and delivering exceptional designs. Customers get a good idea from graphics of what they are going to purchase, that’s how you add a professional feel to your site.

Ways of using graphics There are lot many ways to use graphics. You can use them as headings, links, logos, brochures, newsletters, internet banners, web interfaces, posters, signs, as any other type of visual communication and as a format to brand your product. Updating your web site with new graphics and content will keep customers loyal and increase sales. Not only are graphics important, but where you place them can also have an affect on the success of failure of your business.

Graphic Design Process

Graphic design is a process, contrary to any other chaotic, irregular images. It begins with the need –that what exactly you trying to project and what’s your requirement is… - logo, branding or any other thing. In order to meet that need you should have to follow certain steps. 1^st step is to get the effective knowledge of products and services and about the image of your product that whether you need a corporate, youthful or innovative look. Then your focus should be on the visitors that who will see and like the design. Then you‘ll have to look at what exactly you want to achieve it –point –of-sale or simply to convey information. Then you‘ll have to work on appropriate format, layout, typefaces, sizes, styles, and spacing. Finally organize and manipulate text and graphics according to your relative needs. This much basic knowledge is the key to you delivering great design.

Benefits of using graphics Graphic design is the tool which single-handedly lifts your web site, text, pictures or video presentation to a classic art form. It is the quality which separates a site from those with a similar content and idea as designing a graphics includes branding, logos, presentations, brochure design, online catalogs, motion graphics etc.

§ Graphics add necessary glitter and colourify the presentation which establishes according mood and style, of a website much more readily than charts or words.

§ They provide the necessary platform to convey the navigational cues i.e. words highlighted by a darker shade than the background are likely to be links; hovering a mouse over the shaded word confirms a link when highlighting changes the colour.

§ Graphics show dynamically responding in the animations or videos to user clicks by changing the message accordingly. Web graphics now inform, entertain, and become the basis of a networked experience whether it’s a game, conference or a learning workshop.

§ Web graphics are far more effective than words as they invite better participation by providing the base environment and tools for delivering the exceptional presentation.

Things to remember while using (not overusing) graphics

Always concentrate on loading speed: For graphic intensive pages the size of your main webpage should be under 45 Kb. Since a graphic file usually takes longer to download than the general text files, you ensure that your graphics are small, fast at loading and must have a visual appeal.

Appropriate graphics: The most common mistake found in most of the sites is that they are loaded with "cute" graphics or photos just because they look good. This is only be useful when the images are relevant, placing irrelevant images only results in slower page loading.

Garnishing backgrounds: Always keep your background graphics neat and simple and make sure the graphics should be subtle plus dissolves and contractify greatly with your text. Avoid using light pink background with light red characters and neon or other bright backgrounds as they are very hard to read.

Avoid using graphics where text is sufficient enough: Consider if your logos or graphics are based on simple fonts, then it’s not proper to use a graphic when one line of HTML code can produce the same text effect, and it'll take 1/100th of the time to load that one line of HTML as opposed to the graphic. These measures might create the difference between losing an impatient customer or getting the sale.

Graphic design translates our expressions about the product into a readable format. As for any online business web site is the only way to communicate with the customers besides emails and newsletters. So being able to give your customers a working website with appropriate graphics will enhance your business and hopefully get them to make a purchase. So the graphic design is a powerful tool for business and a kind of investment in the success of your business.